I work almost entirely in digital media for printed illustration. Wherever possible I try to create a traditional feel and texture to the work as it connects with the viewer. As such I have developed an intuitive use of a wide variety of progrmas including photoshop, Corel Painter and 3D design tools. Clients over the last 20 years have included British Gas, Department of Trade and Industry, newspapers, small companies and charities illustrating books, magazines, brochures and publicity materials. I am accustomed to working to tight dealines and work closely with the client to produce exactly what is required.

My style is diverse and I match style to client brief, often developing a style that the client has seen elsewhere and would like to use in their project, but with a unique twist. Yet there is often also a request for uniform style within a project across over a hundred seperate images.

I have refined my technique over the years to ensure that this is achievable to allow for both uniformity and flexibility from beginning to end.

How do you do it? You seem to be able to come up with a new, fitting style for each project!’

L. Ball 2008

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